Abstract: For most people, childhood dream was to own his favorite toys. With the growth of the economy， toys has entered every household, while the plush toys take possession of large share in the toy industry. so it is necessary to design a package for plush toy. This artical aims to tell you the process of packaging design.Through pre-market research to determine the design ideas. Most plush toys saled without package, or with a transparent plastic packaging, generally, paper packaging are used in plastic toys, wooden toys. The paper is generally used corrugated board, because of its light weight, resistance, resistance to pierce, tear-resistant, cushioning, shock, easy processing and good properties such as printability and good decor. The basic function of packaging is protecting goods, transporting easily, promoting sales. Plush toy has a paper packaging can not only protect the goods in transport, give consumers a different visual effect in display merchandise,From the analysis in this paper, packaging paper for the plush toys have great development space. Through pre-market research to determine the design ideas. Packaging design mainly contian color, graphic,，structure，materials . Designning a package which fits for product, it make packaging and products complement and enhance the value of goods.
Keywords: plush toys; package; structure; decoration; Corrugated cardboard;
