关键词：包装设计；咖啡包装；CI；系列化
Abstract: COSTA is a imported coffee brand, The lastest development of instant coffee has come to market.In such a market which Had been branded a monopoly by large, "Nestle instant coffee" and "maxwellhouse" two brands' occupation of the vast majority of the market. Consumers how to establish their own brands, open market sales, this series of problems, will not be easy to resolve, and the packaging in which it is very important. COSTA instant coffee for the packaging design, we have adopted various means of packaging, in the text, images, colors, elements and other relevant aspects of the design, packaging to further embody the characteristics of the coffee, so that consumers will be able to capture The main message of the goods at first time. Through rational design, to draw attention to, reflect on the product packaging design role.
