Abstract: The design is made to solve the problem in order to create a behavior, it must be for the idea, then under formation. Commercial real estate to display design is to be solved through the exhibition space, color, lighting and many other elements of the background to enhance the overall value of the properties for sale in order to reach the goal of promoting real estate sales. Through market surveys, as well as the status quo of China's display industry trends and future research to explore the commercial real estate to display the core elements of the design, There are three levels with just the design phase of the three surface, you can provide us with the design of the show I was able to make a full range of thinking, the design of commercial real estate to display the essence of the problem can be from the surface, the phenomenon of surface, solid surface three main levels of thinking. Surface display of thinking about the nature of "why to display the" to address the needs of exhibitors and the display structure, such as the issue of Han; display surface in the phenomenon is "appropriate to display the" to address the media space design and use, such as the use of the problem; display entities an area which is in the implementation of "reasonable showing" to address the people factor, such as engineering and aesthetic problems. Commercial real estate to display design concepts that will be exhibited in the nature of the phenomenon, such as integrated entities thinking. Display design concept in relation to the three levels, showing the design can be divided into conceptual design, basic design, detail design in three phases, each combination of the three stages of thinking design show, and form path. It provides us with a clear thought process, step by step outline of the display image specific and feasible. Conceptual design problem
that is breaking the way, focusing on the nature of thinking displayed level; the basic design is the actual notion of initial formation, focus on the interpretation of aspects of the phenomenon of show; and detail design is the formation of concrete implementation details, focusing on the physical display Application level With the rapid development of commercial real estate, real estate exhibition design need more new ideas and new visions, from the show re-thinking the concept of design, from design to display the gradual implementation of the path to explore.
Keywords：commercial real estate; Exhibition Design; Design Concept.
