ENTERPRISE BRAND IN TV PSAS
VALUE ANALYSIS
Abstract:Public service ads is that the public benefit and enhance the benefits designed ads; is business or social organizations to clarify its social functions and responsibilities, and it's not just that it is from the pursuit of profit, and is intimately involved and participate in how to address social and environmental problems the intent of ads, which refers to the public interest and social customs services. It has society's benefit, the subject feasibility and the performance summons three major characteristics. The public service advertizing usually does by the government Department concerned, the advertisement company and the partial enterprises also participated in the public service advertizing subsidization, or handles completely by them. They while made the public service advertizing also to enhance enterprise's image, has demonstrated enterprise's idea to the society. This article through carries on the analysis to the medicine six factory's public service advertizing strategies, understood that the public service advertizing regarding the improvement company society image, enhances, the foundation brand value, mold modern enterprise image the aspect and so on fine reputation promotions to do uses.
Keywords:Public service advertizing; Social image; Enterprise image; Brand value