CHINESE POST-CINEMA PRODUCTS AND STRATEGY STUDY——BASED ON THE EXPERIENCE OF
HOLLYWOOD MOVIE PRODUCTS DEVELOPMENT.
ABSTRACT: Post-movie production constitutes to be one of the most crucial factors in the whole value chain in movie enterprise, not to mention the great financial profit it made. The this article, contemporary Chinese film after the problems in product development, such as inadequate legal protection, the old concept of consumer spending, developers, lack of creativity and so on, based on the Hollywood model of product development ”.The "disease" accurate "prescription" for China to find a path of product development after the film puts forward some feasible ways to revitalize and prosperity after domestic film market, so early growth to the world.
Key words: film industry chain, Chinese post-movie production, the status quo, Hollywood model