THE INTERPRETATION OF THE CITY CLASS NEWAPAPER CONTENT HOMOGENIZATION’S
PHENOMENON
ABSTRACT:City newspaper which is accompanied by reform and opening up has taken shape. China's urban newspapers on the quality of the content has undergone a development from immature to mature stage, and Content is homogeneous phenomenon is the inevitable result of the development of the newspaper market and the problem must be solved. Urban Newspapers content homogeneity led to the development of a number of ways newspapers have imitated and followed, Newspapers style between the various positioning, layout structure, reporting content, the report forms are all in line, Thus weakening the overall competitiveness of the newspaper. How to break the urban class of newspaper homogeneity is the development of a newspaper urgent problem. First of all, the content of resources as the advantages of newspaper resources required to develop and be improved. Both in content production and performance, or in content development and utilization, we need innovative means of competition to stand out in the newspaper. Value of newspaper subscribers, the first is the quality of newspaper, and the second is the service. If the newspaper can be the first step in the differential distribution of the above steps, also won seize market opportunities. Circulation to avoid use of homogeneous distribution channels, using the press release of the industry chain extension, which issued out of running the numerous difficulties. Newspapers must also rely on independent innovation, to construct a comprehensive coverage of the network channels, integrate a variety of community resources to improve the channels of the network coverage.
KEYWORDS: Urban Newspapers, Homogenized, Status quo, Solution