[Abstract] As an important intellectual property system, legal protection of well-known trademark system has already experienced a developed, mature, perfect stage, the author tried to put forward some simple views from some questions caused by the definition ,recognition and law protection of well-known trademark in the age of today’s increasingly knowledge-based economy. Key words: Well-known trademark, trademark infringement, anti-dilution, No responsibility 目 录 一 驰名商标的概念及认定 1 (一)驰名商标概念 1 (二)驰名商标的认定 1 二 驰名商标法律保护制度 2 (一)有关国际条约对驰名商标的保护 2 (二)我国现行立法对驰名商标的保护 2 三、完善我国驰名商标法律保护的若干建议 2 (一)驰名商标的保护范围进一步扩及认定标准的进一步量化。 3 (二)建立即发侵权制度 3 (三)明确驰名商标的反淡化保护 3 (四)优先查处驰名商标侵权案件 3 参考书目: 4