Abstract: Zhejiang clothing SMEs are the main difficulties and bottlenecks encountered, especially Zhejiang enterprises in all industry clusters within the strategic alliance will serve as another way of upgrading for SMEs to explore.In the global economic crisis, the struggling small and medium enterprises in Zhejiang Province: on the one hand, enterprises face difficulties in financing, technology and talent shortage, the same cluster (the market) internal friction serious problems; the other hand, the strength of the enterprise itself not enough to achieve the Government initiatedof industrial upgrading.The theory of strategic alliances to help SMEs in Zhejiang apparel industry chain cluster integration and optimization of resources, build brand Baotuan outside the region, so that out of the current adverse situation of SMEs.Key words: small garment enterprises; industrial clusters; strategic alliances; regional brand