Abstract： The global economic environment's huge pressure has not the small influence for the various trades and occupations, is the attack is not small to the traditional clothing profession. Soon finished the university profession author initially to ford the society, the independence is managing a clothing entity shop. The trade total export's sudden drop, the quantity giant unsalable clothing can only export transfers selling internally. But the network use is being getting more and more popular, the network shopping convenient, does not need the cost the low price as well as the chaotic flower gradually wants the fan human eye the huge selectivity, creates not the small oppression to the traditional entity retail trade. Price war cloud of smoke float over, layer on layer under the crisis, how should the pamphlet undertaking's clothing entity shop deal? The following through on-line research techniques and so on investigation and study, literature reading, comparison research, on-line interaction, to under the network popular huge impact the entity clothing retail trade's survival present situation and the trend of development research analysis, the confidence building, will use own superiority effectively, the conformity network marketing resources, the formulation suits own production development the business model, will deal with the price war calmly the blind competition. I hope the shop through the years the practice of research and information analysis and summary of the collection of clothing to deal with the retail network entities to provide practical and effective marketing strategy for analysis.
Key Words：Clothing; Entity retail sales; Network marketing; Strategy
