Abstract: In this content, I take the trust of cloths marketing online as the object of my study to have an idea of the effects on the problem of internet trust caused by the IWOM (Internet Word of Mouth) through three ways: researching and analyzing the trust problem and advantage of current cloths marketing online compared with traditional cloth marketing; analyzing the characteristics, form of expression and significance of IWOM; inquiring relative documents and researching the market. I hope the IWOM will help to raise the trust of cloths marketing online and promote its healthy development.
Key words: Cloths marketing online ,Internet trust ,Internet Word of Mouth,diagnoses