Shallow Analysis on the Application of Clothing Symbols in the Clothing Brand Spread
Abstract: Clothing is a language with meaning. The Clothing symbols, which replaced the practical significance, are closely bound up with human solidarity. Forthmore, the function of Clothing symbols that represented in it is very powerful, and as the most commonly used consumer goods, it’s function of keeping warm, covering up bodies has being weakened gradually but replaced by the function of stinking character of personality, showing the Grade of Culture, value orientation and a love of aesthetics,it even has been the sign of the people of different status.Brand,as a brighe and intuitive image,it has contained everything that manger want to provide to consumers.This paper is on the basic of andstanding Clothing symbols,and aiming at the status quo of having the new brand and later spreading ,and then analyzing and using Clothing symbols to spread Clothing Brand efficiently, with a focus on each article that can be used as a symbol to analyze how it can achieve spreading the brand effectively.
Key words: Clothing symbols; Clothing brand; Brand spread; Image; Meaning; Recognition
