STUDY ON THE APPLICATION OF TQM IN NeogloryJewelry Co. Ltd.
ABSTRACT
Jewelry industry is an emerging industry in China. The relevant standard-setting is a very complicated and detailed job because they involve a variety of materials and processes. Therefore, at present China has not yet formed a complete set of quality standards. Although there is a stampede and unfair competition on the Silver market currently and the silver market to some extent is not mature enough, its enormous potential is undeniable. The NeogloryJewelry Co.Ltd., which is one of the nation's largest fashion accessories metal coating production base at present, is developing very well .In such cases, the paper discussion focused on TQM in the jewelry enterprise application need to the background of the NeogloryJewelry Co.Ltd.. This paper also pointed out that the quality of their products is the development of jewelry enterprises from TQM to the basic theory and methods standing from the perspective of the Jewelry production enterprise. The key to victory is only a perfect product quality and innovative style designing.
The paper proposes a topic and writing background starting point. That is the new jewelry manufacturers. Then the paper reviewed the development process and trends of the TQM. With the background and production management model of the NeogloryJewelry Co.Ltd, this paper summarized the current state of quality management, and analyzed its characteristics and problems. The main features are: The product quality standard system has not yet been clearly identified and improved;Integrating existing resources, it is required to implement an advanced quality management system for the development of industrial construction;It needs quality stringent safeguards to enhance visibility, increase the added value of their products and import brand concept;It will be inevitable to introduce TQM into the Silver jewelry market production enterprises.
With the actual situation of the NeogloryJewelry Co.Ltd., this paper existed the quality management improvements, and proposed that if the NeogloryJewelry Co.Ltd. Want to implement the TQM successfully; they must firstly solute the problem which is about departments and the different levels of communication between staff and the cooperation. In conclusion, this paper emphasized it is the only way to enhance the competitive advantages introduction to introduced the advanced management concepts and methods of the TQM in jewelry enterprises. And this paper also further noted that the key factors of implementing the TQM are the understanding and support of enterprise managers.
KEYWORDS:TQM,ISO9000, Jewelry enterprises,Improvement