The medicine Marketing is one of the most frequentiy used words in medicine industry.The economic returns created by the Marketing action are indispensable in the exist and expanded reproduction of the enterprise.
Therefore,combining with the development condition and tendencyof the internal medicine market,how to hold the growing tendency of the medicine Marketing and do the marketing work of medicine product complying with the tendency is a great problem that every one in medicine industry must earnest think over.
Starting with the marketing environment of pharmaceutical companies, we investigate the eurrent situation of the medicine market and enterprise,the medicine marketing of in our country .And the same time,combining with the practical condition,we also raise the selling strategy with the directing and mirror value for the marketing of the over-the-counter drugs,prescribed drug and crude drug.
Aimed directly at the marketing tendency,this article raise the suggestion in the strategy:
1、over-the-counter drugs:brand marketing,price strategy,e-business
2、prescribed drug: precession movement in academic,ally,brand,
aiming on instruction
3、crude drug: registration marketing, small breed variety marketing, technique marketing, elaboration through agreement, characteristic crude drug marketing
KEYWORDS：Marketing Environment，Marketing tendency， Marketing strategy
