摘要
销售物流对企业的经济效益影响很大，如果不能很好地组织企业的销售物流，企业产品出现滞销或脱销现象，企业物流系统功能将无法实现，产品的劳动价值无法得以补偿和实现。因此，企业销售物流是现代企业物流研究和改进的重点。企业对物流系统进行改革和创新，就是要寻求降低物流成本和增强企业竞争优势的有效途径。提高物流环节的运行效率，整合传统的组织结构和业务流程，并借助计算机网络为企业的物流系统服务，正是企业必须也是必然的发展之路。
本论文首先阐述了销售物流优化的内容和方法;然后具体介绍了BEYOND公司及其销售物流运作模式，通过分析BEYOND公司原有销售物流系统存在的问题，结合公司产品的物流要求和企业销售物流的特性，提出了BEYOND公司销售物流系统优化的原则和思路。在此基础上深入研究了销售物流系统优化方案，重点从流程优化等方面对BEYOND公司的销售物流系统进行优化;为了使销售物流功能得到更好的发挥，还简单论述了运输管理、仓储管理和信息系统建设等多方面内容，最后对优化方案进行了定性评价，研究表明通过优化销售物流系统，可以显著提高企业物流系统的运作效率，节约物流成本，使企业在日益激烈的市场竞争中处于更加有利的地位。
关键词:销售物流;配送中心;流程优化;物流模式
ABSTRACT
Sales logistics have much effect on the profit of enterprise, if internal distribution logistics can't be organized well, products will be unmarketable or out of stock, functions of internal logistics system won't be achieved and labor value of product can't be compensated and achieved. Therefore, internal distribution logistics is the focus of research and improvement of modern internal logistics. For enterprises, to reform and innovate the logistics system is just to seek the most effective way to decrease logistics cost and enhance the competition advantage of the enterprises. The enterprises must increase the running efficiency of logistics links, reengineer the traditional organization construction and business flow, and draw the support from computer net to serve the logistics system, all of these are inevitable developing ways.
This paper regards BEYOND company as research object, research and explore to sales logistics optimization to BEYONG company from three aspects that are theory, diagnoses and optimization studying.
Firstly, this paper described the contents and methods of sales logistics optimization, and then made the concrete introduction to BEYOND company and its sales logistics operation pattern, through analyzing the original issue of the sales logistics system of BEYOND company, combining product's logistics requirements and the characteristic of the sales logistics, this paper proposed optimization principles and ideas for BEYOND company's sales logistics system. Based on this further studied on the optimization program of sales logistics system, the program focused on process optimization, in addition, this paper also briefly discussed transportation management, warehousing management and information system construction. Finally this paper presented the qualitative eva luation of the optimization program. The results show that enterprises can significantly improve the operation efficiency of logistics systems, save the cost of logistics by optimizing the sales logistics system.
KEYWORDS: Sales Logistics; Distribution Center; Process Optimization; Logistics
