Automobile sales enterprise logistics system optimization
ABSTRACT
With the increase in demand for motor vehicles and nearly two years of field development of steam very quickly, China's car output reached an average annual growth rate of 20% -- 30%. The automobile industry continues to expand the scale, sales of automobiles the number of enterprises in recent years has steadily increased, acting with a brand form of four S-based shops, but the number still growing trend. At present, China is the development of the car at the initial stage; the market is in fostering the growth period. Auto manufacturers and car dealers are also in close cooperation period, it is not very optimistic. Under the initial stage, automobile manufacturers are at a distinct dominant position. Sales of enterprise hardware requirements specified by manufacturers to sell enterprises homogenization serious and each has hardware sales provisions for the completion of tasks to sales in the competitive world, the outbreak of the price war is already common. Competition for the development and marketing enterprises to enhance their core competitiveness, improve service levels is essential.
Based on vehicle sales enterprise logistics operation of the status quo, as well as the existence of the discussions and the current international and the latest mainstream development levels compared with today's Chinese automobile industry and the development of the logistics industry. By analyzing reality and the situation in enterprises to explore for a combined automobile sales logistics enterprises stiffer competition from the latest technology into a force further enhance the suitable method. Peng-yu and the Shanghai Automobile Sales Company logistics transformation process as an example. Shanghai Peng-yu automobile sales company Dongfeng Citroen brand in Shanghai 5 4 S shop, and nearly seven years of history. Experience of the automobile market from the market to gradually nurture fiery and up to now, the intense competition, He should say that the course of development and current situation of China today on behalf of four S shop development process and the general situation. Peng-yu of the logistics company for analysis, the issue should also be other shops 4 S widespread
KEYWORDS:logistics,system,Enterprise Car Sales,Optimization