The law is always abolished along with the chaos of social order. The Trademark Law which updates constantly reflect the trademark issue is in an endless stream from another aspect. From the Trademark’s Registry, to its change and the cession, from the famous and far-famed trademark’s cognizance, to trademark counterfeiting and brand-business domain name note, and so on. Infringement disputes may appear in every step of the course. Also, these problems may exist in all sectors, such as clothing, paint, household appliances, cosmetics, tobacco and food industry and so on .in this condition, whether the company is large or small and medium-sized needs to strengthen the awareness of trademarks. know its importance for the long-term development and sustainable development of enterprises.
In particular, the small and medium enterprises should not focus on relying on others’ trademarks, or it will be punished by infringing the trademark rights of others’, this also can be obstacles of the development of enterprises. And enterprises should strengthen the awareness of the long-term development and seek to strengthen the consciousness which is not only for the current development, but also for the future the development. To fall within the category to create their own brand names!
KEYWORDS： trademarks, trademark rights ,Infringement disputes, brand
