Abstract
The issue introduces us how to use the JSP for developing a customer relationship management system . basic information maintenation,customer information maintenance,customer sevice ,information query,system Management are composed of the typical database development Application Development .e-commerce customer relationship management is based on intranet. With the enterprise management and e-commerce and information technology highly integrated,help enterprises establish maket management system facing the fierce competition in the market environment of integration in the world economy.establishing custcustomer-centered and market-centered management system to take the reins the effective management between enterprises and customers to improve customer loyalty and achieve customer value maximization. Thereby enhance their core competitiveness. To survive enterprise development, it must be closely related with the customer to establish good relations, develop new customers, enterprise quality products, quality services, good credit to attract new customers; maintaining ralationship with customers including the old customers to develop standardize management style , warm customers care, efficient customers service to enhance loyalty of old customers. Consequently, customer management system comes into being.
Key words : Struts framework, Struts framework of principles, patterns, layers, Persistene layer, services layer, control layer.
