Commercial photography is a photographic art and technology on the purpose of conveying advertising message and serving the business behaviors.With the advantage of unique technology , commercial photography plays an important role in modern business promotion activities.However, commercial photography is a new subject in China that still has many weaknesses. In order to help Chinese commercial photography develop rapid and healtily,we need to pay more attention on the research of the application of commercial photography.
This study will research on the types, elements, definitions and characteristics of commercial photography in-depth, starting with the two most important aspects :creativity and performance,and combine with author's own experience and work case, analysis the rich creativity and manifestation of the photography in diversity.At the same time,the study will look into Chinese commercial photography development in future.