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China and the WTO
Exactly one month ago, I delivered a speech to another American audience. It was a gathering of the American Chamber of Commerce in Hong Kong. I talked about Hong Kong's changing role. And about how Hong Kong can compete as it becomes increasingly easier for foreign companies to do business in China. On that day in March, I made several suggestions. One of which was that when travelling overseas, government officials and business people from Hong Kong should spend more time selling Hong Kong to the sceptics. And less time speaking to the converted. Consequently I am here today, in front of a decidedly Hong Kong-friendly crowd, in direct violation of my own advice. That said, I plan to redeem myself by not devoting too much time talking about Hong Kong - a topic that is well known to this audience. Rather I intend to concentrate on the less known. In particular, the implications of China's entry into the WTO. The implications for Hong Kong and the implications for foreign companies. In doing so, I am going to focus my talk on three distinct areas of knowledge:
what we know we know;what we know we do not know; andwhat we do not know we know.
Common knowledgeFirst, what we know we know. We know that China means different things to different people.
To overseas manufacturing firms or trading companies it is "the land of a billion buyers of shoes, cars and computers." To foreign companies already in China it is a place that warrants expansion. In fact, a recent survey found that nine out every 10 foreign companies operating in China plan to expand their investment in the next three years. To foreign financial institutions - particularly those interested in the provision of wealth management services - China is a market with enormous potential. After all it is a country with the highest rate of savings in the world. A country where reportedly more than 80 per cent of the bank deposits are held in 20 per cent of the accounts. To my Bank it is our birthplace. To your President it is a 'strategic competitor.'
Another thing we know we know and this audience in particular knows is that China's entry into the WTO means the role of Hong Kong will inevitably change. Hong Kong was once the only gateway to the Mainland market. A vital link between East and West.Between developed and less-developed nations. Between capitalist and reforming economies. Between China and everywhere else.Today, Hong Kong no longer holds this privileged position. The reality is that Hong Kong hasn't held it for quite some time. Long before the ink was dry on China's WTO agreement, companies were choosing to bypass Hong Kong and go directly to Beijing, Shanghai and elsewhere in the Mainland. Of course, a significant number of companies were also still coming to Hong Kong to take advantage of the city's close geographic, economic, political and cultural ties to the Mainland. And as you are aware they continue to come. We also know that China is in the midst of two transitions at one time: from a command to a market economy and from a rural to an urban society. And we know that the country faces a number of challenges: allocating incoming capital effectively; reforming state-owned enterprises; creating more jobs; spreading wealth more evenly; reducing bureaucracy; and eliminating corruption. And now, living up to the commitments and the expectations of WTO membership can be added to this list.Finally, we know that China has changed a great deal in a relatively short period of time. Thirty years ago US President Richard Nixon and his national security adviser Henry Kissinger made a historic journey to China. Their seven-day trip concluded with the signing of the Shanghai Communiqu¨| inside the Grand Hall of the Jinjiang Hotel in Shanghai. A couple of weeks ago, Dr Kissinger returned to the Jinjiang to deliver a speech commemorating the events of 1972.I do not know if Dr Kissinger took the time to explore the surrounding area. If he did, he would have possibly seen the nearby theatre that regularly plays the latest offering from Hollywood. He would have probably come across the American fast food outlets or the Italian designer clothing store just down the block. Before crossing the street, he would have likely had to wait for a line of Japanese cars to pass and perhaps even the bus emblazoned with a larger-than-life Winnie the Pooh. And if he stayed out late enough, he would have undoubtedly been able to stroll back to the hotel under the colorful neon lights advertising German cellular phones. In short, he would have definitely seen a very different China today than the one he saw 30 years ago.
Existing uncertaintiesThe second area I want to focus on is what we know we do not know. In other words, the uncertainties related to the further opening of China's market. Clearly, we do not know exactly how numerous industries will evolve. And it is a lack of advanced knowledge that is prompting much speculation. In the area of financial services for example, some predict that many of China's domestic banks will have a limited life span once the market is fully opened up in five years time.
Personally, I do not share this view. I think they will be very strong competitors. Partly because they are in the advantageous position of knowing the marketplace. Partly because they have national networks that are impossible - not to mention impractical - to match. And partly because they have a strong base of customers and are becoming increasingly modern. Consider the Mainland's largest bank, the Industrial and Commercial Bank of China. It recently announced that it has more than 10,000 corporates and 1.8 million individuals using its online banking services. But the main reason I think domestic banks in China will be strong competitors: they are very fast learners.Another thing we know we do not know - and this specifically relates to Hong Kong - is the indirect benefits that will flow from a more open market in China. For example, if mainland investors are allowed to invest their foreign exchange holdings in Hong Kong, the SAR's stock market would clearly benefit. Hong Kong's position as a fund raising centre for Mainland companies would also be enhanced. We know this idea is under consideration. We also know we do not know when it may happen. Likewise, we know that if banks in Hong Kong are permitted to accept RMB deposits, the SAR's status as an international financial centre and as the premier regional financial centre will be enhanced even further. Once again we know this idea is being considered, but we do not know when it may happen.
A third unknown - and one that has been getting considerable attention recently - is the accuracy of some of China's statistics. As you are undoubtedly aware, questions have been raised about certain numbers. Even senior Mainland officials concede that some data is flawed. For example, the head of the Central Bank recently confirmed that levels of non-performing loans at China's big state banks are in fact higher than official estimates. However, numbers only tell part of any story. Whether one agrees with official estimates of GDP growth or not, no one can deny that China is developing rapidly. At least not anyone who visits China on a regular basis.
Finally, we know that we do not know how China will change the WTO. What role will the country play in shaping future trade talks? Will China's presence prompt other members to address the concerns of developing nations more readily? And how will another large player at the table affect overall group dynamics? One thing that is clear: the WTO is much more of a global body now than it was prior to China's entry. Simply put, no organization can rightly call itself global if it does not include the world's most populous nation.
Forgotten knowledgeThe third area I want to discuss is what we do not know we know. A translation of which might be the things we already know but often overlook or outright forget.For example, when it comes to Hong Kong, some people seem to think the SAR will be surpassed. Replaced if you will. This doomsday group seems to forget the fact that many of Hong Kong's infrastructural and institutional attributes - including its free-market philosophy, the rule of law and free flow of capital - are attributes which are impossible for any other city in China to replicate any time soon.
In terms of China itself, some executives of some companies still drool over the prospects of selling their goods or services to a single market of 1.3 billion people. They seem to overlook or forget the fact that the Mainland market includes 23 provinces, five autonomous regions, four municipalities directly under the central government, five special economic zones, 14 open coastal and border cities, 15 export processing areas, 14 bonded zones, some 30 provincial-level economic and technological development zones and more than 50 new and high-technology development zones. At least at last count. And while the preferential policies of some of these special zones will gradually disappear under WTO, the complexities of doing business in such a vast market will not. A fact which - I submit - should subdue any remaining overactive salivary glands. Finally, there are some who seem to think that China's entry into the WTO will provide an avenue to solve all future trade disputes. They seem to forget that the WTO is often used more as a weapon for protectionism than as a shield for open markets. Personally, I think China will work very hard to live up to its commitments and to operate within the rules of the WTO. And if they are smart - and I think they are - they will also seek ways to exploit the rules to the benefit of their own industries. In other words they will act much like every other country on the WTO membership list.
Applying one's knowledgeAgainst this backdrop of knowledge - both the known and the unknown - it is clear that some foreign companies are itching to get access to the Mainland market. I recall reading the comments of one executive who said his two most important questions about China are "which month" and "which day" his company will get the necessary approvals. He went on to say: "If I get four questions, then the third question would be at which hour, and the fourth at which minute we will get our license." And just so you know, you can all breathe easier, he was not from an American company!
The reality is that anyone focused solely on the short-term gains or anyone who is prone to impatience is destined to be disappointed. China is like any developing market. It takes time to build a business. Profits cannot be made overnight. It is not a place for foreign companies to improve next quarter's earnings. HSBC for its part is not a typical foreign company in the Mainland. As I mentioned earlier, our roots are in China. We have had a continuous presence in the Mainland for more than 135 years. Our name is also well known. For example, one survey done in Beijing, Shanghai and Guangzhou found that we were by far the most-recognised foreign financial institution. Close to 90 per cent of the respondents said they were familiar with the name HSBC. The next closest foreign bank scored in the low 70s.
Despite this history and this recognition, we know that we will not automatically benefit from the further opening of China's financial services sector under WTO. We know that we will have to work very hard to maintain our position. And we are.We have moved our China headquarters to Pudong in Shanghai. We have signed RMB remittance pacts with all four of the big state banks and we continue to seek ways to enhance our co-operation with domestic banks. On the people side, localisation remains a top priority. Already, nine out of every 10 of our Mainland staff are hired locally.Recently we along with a few other foreign banks were given permission to offer foreign currency services to mainland Chinese citizens and corporations in select cities. In HSBC's case, we are allowed to offer such services in three cities: Beijing, Shanghai and Guangzhou.
Last December we also purchased an 8 per cent equity stake in the Bank of Shanghai. In addition to becoming the first foreign commercial bank to be allowed to invest in a domestic Chinese bank, we also became - in effect - partners with the Shanghai Municipal Government, the major shareholder in the bank. For us, it was a high and historic note on which to end the year 2001.