Large and middle scale hotel customer relations management study
Abstracts: With the continuous development of China's hotel industry, large and medium increasingly fierce competition between the hotel, in this case, to establish and maintain good relations with customers is essential to ensure the success of the hotel. This paper presents the customer relationship management (CRM), content and medium-sized hotel development, based on analyzed and medium-sized hotel customer relationship management and the reasons for the existence of many problems and response to these issues change the traditional concept of CRM, recombinant tissue structure, choose the right system, training employees to enhance countermeasures to help large and medium sized hotel in the competition, sober judgments and act decisively, grasp the market trend.
Keywords: Large and middle scale hotels; Customer Relationship Management;CRM;Countermeasure