ABSTRACT
In today's society, film and television works develop rapidly, particularly television film and television advertisement have higher speed of development. Both have played a more and more important role in ideas’ dissemination, culture and brand promotion. In recent years, the rapid development of science and technology, the new technologies strongly develop the creation of propaganda work, such as providing a powerful material foundation and broading creation. On the one hand, designers can challenge the limit of production performance, on the other hand, they raise the aesthetic requirement of audience, in turn, promote innovative designers.
This project aims to research on the campus video, has some significance below:
First, combining theory with practice, from creation of campus video to process of post-production, explore how digital effects technology and visual arts get a perfect combination to achieve a good publicity.
Second, applicate the video special effects technology and three-dimensional technology in campus video do try once. In order to break traditional single, inflexible production mode, and open up the creation of such videos from multidimensional combination.
Thirty, from the propaganda and campus promotion videos, analyze current status of videos, might see a glimpse of the body, so that learn about other films’ status, found problems, and put forward the innovation.
Keywords: campus video, video special effects technology, three-dimensional technology, nonlinear editing, script