在信息时代的今天，计算机参与企业日常业务管理已成为企业现代化建设的当务之急。随着竞争的日趋激烈，客户服务已经越来越受到企业的重视。
本次毕业设计的题目是客户管理系统。本系统是一种适合于中小企业、基于单机版结构模型的客户信息计算机管理系统。是一种旨在改善企业与客户之间关系、提高客户忠诚度的运作机制，它实施于企业的市场营销、销售、服务与技术支持等与客户有关的领域。该系统采用C++ Builder 6.0作为开发工具，SQL Server 2000作为数据库管理系统。在需求分析的基础上，对系统的设计方案、功能模块、数据库系统设计和安全设计等进行了较详细的论述。
该系统遵循经济、安全、高效、可靠、易操作、易维护和开放的设计原则。
关键字：客户信息管理系统, C++ Builder 6.0, 数据库技术
ABSTRACT
In this information age, the participation of computer in the enterprise daily business management is of great urgency in the modernization of enterprises. As the competition is becoming increasingly fierce, enterprises showed more and more concern to the customer services.
The paper is about the clients management system. This system is designed for the small and medium-sized enterprises, and based on the model of stand-alone computer structure. It aims to improve the relationship between enterprises and customers, and to promote the operative mechanism of customer loyalty. It is implemented in the customer-related fields, such as marketing, sales, and services. The system adopts C++ Builder 6.0 as its development tool, and SQL Server 2000 its database managerial system. Based on the demand analysis, the author gives detailed information about the design scheme, the function module, the system design and the safety design of the database system.
The system follows the principles to be economic, safe, efficient, reliable, open, easy to operate and easy to maintain.
Keywords: client information managerial system, C++ Builder 6.0, database technology
