Tourism is a sunrise industry. It fully tap the use of tourism resources for the development of tourism, develops new economic growth, the development of tourism projects with local characteristics, and actively promote social and economic development in Maoming. In this important period Maoming economy turn into a comprehensive new stage , and promote coordinated social and economic development of Maoming, Maoming tourism play an emportant role in the "expanding domestic demand, keeping growth, adjueting structural " , and it seems to be even more urgent. This paper describes the basic overview of Maoming tourism development and the need for strategic planning, analysis the strengths, weaknesses, opportunities and threats. Maoming's tourism marketing issues including weak awareness of brand marketing, tourism image less sharp, incomplete integration of resources, tourism product develop slowly. List the improvement strategy, through positioning a clear image、strengthen marketing awareness, enhance product strategies, etc. with increaseing cooperation with neighboring and increase personnel training measures to protect the implementation of competitive strategy.
Keywords: tourism brand marketing tourisim image marketing strategy
