A STUDY ON COUNTERMEASURES OF LIVING
SERVICE TV CHANNEL’S DEVELOPMENT
——TAKE BTV LIVING AS THE EXAMPLE
ABSTRACT: With the improvement of living standards, Improved into the center of the communication mode has gradually changed to the audience-centered communication model. The mode of transmission is over to the narrowcasting broadcast. Various provincial satellite TV in China all began to operating The Professional Channels which have highly specialized and distinctive characteristic, last ten years. Living Service category Channels to take this opportunity to birth and developing.
Living Service category Channels is take the advantage which are daily life and to meet the demand of all kinds of people. Living Service category Channels will become the new favorite of Chinese TV Industry. At the same time, All Living Service category Channels under the influence of the laws of the market will be competition. There are serious homogeneity, single profit model and , narrow professional orientation, in the increasingly prosperous market. Many problems affect the healthy development of Living Service category Channels. With the social development and improvement of living standards, Living Service category Channels can be a leading lifestyle banner. Through the operation can also create a more substantial profit.
Beijing Living Channel is the success stories of China Living Service category Channels. Through its analysis of Beijing Living Channel, I will put forward several proposals for the current operation status of Beijing Living Channel.
Key words: Beijing Living，development strategy，brand，BTV-Beijing
