RESEARCH ON PROFIT MODEL OF CHINA'S VIDEO WEBSITES-CASE STUDIED ON TUDOU
ABSTRACT: With the popularization of the P2P and stream media, video website has emerged and swept across the world as a whole consequently. In China,video website has been developing for 3 years. Judging from numbers merely, the development of video website is nothing but thriving indeed. According to incomplete statistics, over 300 video sharing website have found around the country. But the problems hidden behind the bright surface are harsh and inevitable. Among these problems, the first and foremost is the problem of profit model.
This paper selects the most representative video sharing website Tudou as the studied case to introduce the background and development. It analyzes its profit model. Based on the conclusion above, we try to analyze the whole condition of the video sharing website. Then, we try to analyze the problem that the video sharing websites are facing to. And we try to reach a conclusion the way the video sharing websites will adopt to develop positively and healthily.
Keywords: China's video website;Profit model;Tudou