摘要:文化创意企业融资问题相对严峻,此次华谊兄弟成为首批创业板上市企业,并成为最受资金青睐的公司,无疑对文化创意企业的融资起到了很好的示范作用。创业板作为中小企业融资的重要平台,面对的主要群体正是民营企业;我们既应看到华谊兄弟上市积极地一面,同时也要分析它上市融资后的风险以及怎样应对的问题。同时华谊兄弟在资本运作的独到之处,如股权融资、股权回购,值得文化传媒企业借鉴。
关键词: 股权融资;股权回购;创业板;风险
THE EXPLORATION OF FINANCING MODEL IN CULTURAL AND CREATIVE ENTERPRISES——TAKING HUAYI BROTHERS CORPORATION AS A MAJOR EXAMPLE
ABSTRACT: Cultural and creative enterprises' financing problems relatively severe, the huayi became the first listed enterprises on GEM, and was regarded as the most favored by capital. ,which has played a very good exemplary role on financing. GEM is an important platform to finance for small and medium enterprises. We should not just see the positive role huayi has posed, but also analyze the risk of offering and learn how to handle it . Meanwhile, huayi's capital operating in originality, such as equity financing, stock buyback, is worth studying.
Key words: equity financing ;stock buyback ;GEM ;risk in market