RESEARCH ON CURRENT SITUATIONS AND COUNTER MEASURES OF THEMED TOURISM PRODUCTS IN CHINA
ABSTRACT:Chinese tourism industries has undergone a tremendous change in 21st century.faced with the incorporate economy , a whole new economic order,and various market demand,China’s toursim should take immediate mesures to make innovation which is started by reformation of theme. As a result,here comes the themed tourism products.
The current development situation of Chinese themed tourism products revealed itself one-theme structure oftransplantation and simulation feature replaced gradually by the various and synthetic development etc. The results show that the influential factors of development on themed products of tourism in China arc regional place and resource and environmental condition ,theme selection and cultural mcanin} of themed products as well as a complete construction of tourism establishment in the themed tourism products and an effective managerial instrumentality. Reform and innovation is key of keeping developmental life-force of the themed products in China and effective markcting is its developmental carrier,an advanced managerial instrumentality and technique is its successful developmental foundation. The innovation should be embodied by the digging on thematic installation an advanced rationality of tourism function and managerial administration etc.in the themed tourism products in China.
Key words: tourisim products, themed, theme park, tourism industries