THE STUDY OF DIGITAL CONEMA’S PROFIT MODEL IN CHINA’S RURAL AREA
ABSTRACT：Digital Cinema in China's rural areas is one of Show link. In the show end, China's digital movie market can be divided into three levels: The first level is the commercial theater, The second level is the small digital cinema in the small city ,The third level is that the mobile units in rural areas and communities. semi-rural semi-public goods is one of the Digital cinema market in china’s rural market characteristics,and and it runs on the free mode that relis on administrative fees and planned distribution of the film for free screenings in rural areas. Central and local dual economic structure,The low end of the rural market and confusion,Rural audiences and low spending power of non-rational,these characteristics belong to the digital cinema in china's rural area,so they should run on The road of modern industry. Digital cinema in china's rural area should base more on themselves and less on Government subsidies, and run on modern cinema system; and fight more on advertising and sponsorship ,less on Farmers voluntarily paid; and go by digital cinema systems , Projectionist as the main agent,in rural areas
Key words：Digital cinema ；profitability ；the rural
