THE RESEARCH OF FEMALE COMMERCIAL CHANNLE IN CHINA
ABSTRACT: There are three Female Commercial Channels in China, Channel Dressy, CCTV-fashion and Channel of Modern Women. Taking female as the standard of classification is the trend of digital commercial TV development. And the female audiences need a TV channel to provide these special programs only for them. By researching the profit and competition of Female Commercial Channel in China, we could find the build-in problem in future. But the Female Commercial Channel has the strong vitality since the score of its sustainable development is not low. In the sixth part of the paper, I’ll take the Lifetime as a successful case and analyze its experiences. In the end of the paper, I’ll give some suggestions to promote the development of Female Commercial Channel.
Key words: female; digital commercial channel; profit;competition; sustainable development