THE ROLE OF WOMEN AND THE ROAD OF MARKET
IN THE FASHION MAGAZINES
ABSTRACT: Of all kinds of complicated, dazzling magazines, fashion magazines, which make women as audiences, grow rapidly in a short time and quickly hold its own place in the markets. The fashion magazines, make women as their protagonists, roughly give three categories of meaning to the female image: female body as the carrier of clothing, cosmetics and other consumer materials, and momently coexist with "beautiful"; the "new woman" image with independent thinking and the ability to pursue; as well as traditional image of women. By analyzing a variety of fashion magazines, we want to find out the similarities from the individual and grasp the characteristics of each category, to find the way combined with the market. At the same time, the "beautiful doctrine" concept enjoys popular support, so that "consumer culture" in society is widely accepted, thus successfully embarked on the road of marketing. And on this basis, we can find the problem and measures, further to ensure the fashion magazines growing to the three-dimensional directions.
Key words: Fashion Magazine; Female; Beautiful doctrine; Consumerism; Market