COMMUNITY PHENOMENON RESEARCH OF
COMMERCIAL ADVERTISEMENT
ABSTRACT: Advertisement is, I believe, a word which everyone knows. It already infiltrated all aspects of our lives and we are familiar with it in our daily life. Everyone, as long as you live in the crowd, live in the modern society, advertise is what you must access to and trying to change our living environment and lifestyle. Everyone can not be denied that we live in an era of advertising. With the continuous development of commercial advertising, competition has become even more fiercely, and commercial advertising needs to build a new road. Community phenomenon of commercial advertisement began to emerge slowly in recent years., so that the "cold" commercial advertising is full of humane care, full of "human touch", but also caught the attention of a number of experts and scholars. The background of this phenomenon, causes, forms, etc. are all very deserved of our research and study, and it is what the traditional commercial advertising can learn. Although there are a wide variety of issues (such as how to deal with the commercial and public relations in the commercial advertising in the course of development, each new development and changes of things will be a process, and the problems can be found to solve. Perhaps the community in the commercial advertisement will be a new trend, community phenomenon of commercial advertisement will be a glorious page in the history of advertising.
Key words: commercial advertisement ; community ;community phenomenon; humane care