LOOKS AT THE CONTEMPORARY CHINA ENTERPRISE FROM SANLU EVENTS TO THE PUBLIC CRISIS'S CONTROL
ABSTRACT China's food safety has been an inevitable topic for a Long-term, more and more problems on food safety occurred to the consumers and producers. The San Lu event ,which have happended two years ago, have gradually out of the sight of public, but recently the found of some milk products in Shanghai and Shanxi still contain melamine. There comes a question to Chinese consumers: when Chinese food markets will be safe? The San Lu event happened in 2008 is not only an disaster to an enterprise, but an education to the entire Chinese food industry which has a profound meaning of curriculum. The public crisis is generally refer to a extraordinary relationship between enterprises and the public such as consumers, news media and government because of some unconventional factors which bring an undesirable impact to an enterprise's reputation and development. It occurred everywhere while all enterprises are struggling to avoid it. However, an effective crisis management , can help an enterprise make through the crisis successful, and sometimes even bring a new opportunity. What’s more, it is important for the leaders to have a consciousness when there is a crisis which is in it’s Incubation Period in the process of operation. It’s also a vital part to discern how to deal with the new situation happended during the crisis, and have an eva luation after the crisis. This article is based on the San Lu event and analysised the case empirically, Then put forward a suggestion on the way of management to the leaders of both the enterprise and the government.
Key words: Chinese enterprise;public crisis;enterprise leader