THE PLIGHT OF TOURISM DEVELOPMENT IN SHANXI PROVINCE AND COUNTERMEASURESE
ABSTRACT: With the development of shanxi economic,tourism service industry which proportion in nation income rising .But shanxi as a culture and tourism province ,the development of tourism is not very good. Mainly due to air pollution、dirty、chaotic、poor superficial, so many people give up to shanxi to have touris。In this case ,how shanxi change this image of shanxi and promotionthe publicity tour,so that more people understand the rich cultural and history of Shanxi, change the negative impression of it .when people think of shanxi is not it’s dirty but it’s cultural connotation ,while promoting economic development in Shanxi..
Key words: tourism,image, historical culture,culture province,economic development