STUDY ON THE TYPES OF GOOGLE’S ADVERTISEMENT
ABSTRACT: With the development of network technology, search engine advertising has become a major force in online advertising. It is precisely Google's search technology for the development of the Internet search engine, making search-based advertising has a powerful engine for positive. Google in the U.S. search engine market is in a leadership position, advertising is the main profit point. Google for search engine advertising has been the development of innovative forms, AdWords platform through improved Keywords advertising; also launched AdSense platform to enable content search engines can direct introduction of ad-rich search engine advertising forms. Google's advertising business is more widespread, only through the rational use, to the reality of enterprises established marketing objectives. These strategies include the ranking factors, the content network, running regional time settings, keywords, bidding strategies and statistical analysis. Through the use of these seven strategies can form on the Google ads and the effectiveness of a more objective understanding and application.
Key words: Advertising Form; Google; Content Advertisement; Search Engine Advertising