【Abstract】
With "kaixin.com" as the representative of a group of new real-name system，the social networking site in recent years has become the new favorite in the Internet age. They move users’ social relation of real life to the network. They not only get rid of the notoriety of anonymous, but also have become the users’ hope to expand the reality of interpersonal interaction and entertainment. The impact of SNS social networking site on white-collar workers and students who accept new things fastest is the largest and most representative.
Under this background, research and solve problems on SNS social network has more practical significance. This paper chose the representative "kaixin.com" as the object of study. Social networking services (SNS) is a sign of new model of network services at the age of the times WEB2.0, and it not only has become the bridge to link a virtual network and real relationships, but also become the popular new tool of interpersonal communication. The thesis analyze comprehensively rise and popularity of social networking in China, and situation of web users’ using which includes the users’ reliance on the Kaixin.com, motivation to play, and impact by Kaixin.com. Through a questionnaire analysis on Kaixin.com, it showed that satisfaction of network users’ and their basic needs, and proposed countermeasures of its future development. Firstly, it should be innovative to meet the needs of users. Secondly, it should continue to strengthen the web site maintenance functions, and to reduce their negative impact on real life.
The rise of the SNS Web site makes people come back to the real situation of individual communication，which also shows people’s inherent needs and aspirations of the return to the real person communication. To some extent, SNS helped the people come into the global village of interpersonal interaction while not purely narrow technical information distance. It is a complex and long way to go for developing SNS and solving its problems.
