Abstract:
Logistics is the 21st century, the era of circulation. In this background, enterprises will face more intense competitive environment, how to effectively deal with competition, the real foundation evergreen enterprises, each manager had to think about practical issues. In recent years, increasing competition in the market of furniture, from the Spring and Autumn to the Warring States is also inevitable that the great evolution. In this situation, the furniture marketing cards to battle in the market in an invincible position, resulting in white-hot competition, we must break the traditional model, continuous innovation and improvement, marketing strategy is the potential escalation in the will definitely go ahead. If you can not very well organized sales logistics, business or out of stock products is poor, business logistics system will not be able to achieve the product value of labor compensation and the achievement can not be. Therefore, the enterprise sales logistics is a modern enterprise focus on research and improvement.
In this paper, for the study 盛信 from theory, to analyze and solve problems with three levels of study measures 盛信 sales and logistics to carry out a study to explore.
This article describes the logistics related to the first theory. Including sales forecasts, sales functions, sales logistics management, logistics, customer service, third-party logistics, inventory management and so on.
Secondly, the company introduced the basic situation 盛信, analyze the status of sales and logistics problem.
Finally, the use of logistics-related theory, based on actual 盛信, the sale of the logistics system to improve the guiding principles and improve the strategy of the company's sales, organizational planning, inventory management, customer service level, transportation management, improvements. Inventory management in the application of ABC classification analysis. This article is also combined with the product life cycle, customer relationship management and time-based competition strategy, the corresponding strategy of logistics services.
Key words: Sales logistics, The level of customer service, Inventory Management, Transport Management.