ABSTRACT
Customer relationship management for the essence is to help enterprises in different stages of the core of the enterprise to make a fuss about, its fundamental purpose is to allow enterprises to further adapt to changes in the market, strengthen its competitiveness. Changes in the market at any time in the event, are also constantly upgrading their competitiveness, every escalation of competition, forcing companies to strengthen their management capacity.
In this paper, with Zhejiang Linhai leader Leisure Products Ltd. this case, its operators in customer relationship management status of the analysis, the core of CRM - customer loyalty was discussed. Against the company's existing CRM status of a detailed analysis, the combined company and the existing problems of how to improve customer loyalty and its issues are given specific measures. It also customer satisfaction with the knowledge to improve customer satisfaction issue a specific study, done by the system include customer satisfaction survey analysis module in order to more efficiently solve the problem of CRM.
