ABSTRACT
With the change of the market environment, the distribution channel of every enterprise is becoming more and more flexible, and more and more fit for the requirement of the customers. However, the traditional distribution channels make a farther distance between the suppliers and customers which leads to terrible asymmetric of information. In addition, this model has brought information corruption .The original integrity information often requires a long time to get to the headquarters, which hides someone who don’t report the information correctly and completely. Incomplete information gives a badly beat to the enterprise. In this case, a new distribution channel——network distribution network becomes new favorites of corporations with its convenience and quickset. IT industry is an industry of competing brutal in which the new production needs huge sums of finance. There will be new production every minute in the global. Maybe the new production published a few hours ago will be chased out by the strong opponents. Based on the background of Semir, combining distribution network concept, the design of distribution channel and the relationship of distribution and key technology (CRM, ERP, e-commerce and logistics).This article give a description of the status of Semir .with the foundation of a detailed survey, it puts up some solutions of the building of the company's distribution network channels.
KEYWORDS：
Network distribution, CRM, ERP, e-business, logistics, information pollution
