After we enter into the WTO and the open of prosecution privilege to international trade company, the management environment of international company have been change a lot in our country. all companies have to endure the huge pressure, especially the international company in east of our country ,the situation is not good .in order to solve the problem of living and development of international company in this new situation ,first, there is a analysis about the living environment of foreign trade company under the new situation in our country first. and we use the theory of divide work and deal charge in economic to prove the inevitability of our foreign trade company’s living under new situation. second, after the researching about the current situation of one foreign trade company in ZheJiang province, then we put forward the strategy of living and development under the basic of SWOT analysis .at last ,we draw the conclusion that although the foreign trade company will meet a lot of new problem under the new situation ,it can survive and develop as long as we adopt the right strategy.
KEYWORDS：foreign trade corperate，living, development,strategy
