关键词:连锁企业、配送模式、物流运作、家电连锁、物流信息化
ABSTRACT
Based on the chain and logistics industry analysis, this article studies the development status and problems of logistics and distribution chain. The distribution pattern of chain enterprise sums up the chain internal logistics distribution characteristic and development strategy. According to the chain scale, financial strength, operational capabilities and distribution logistics requirements of the enterprise, the enterprises choose the suitable distribution model and logistics information technology. In the comprehensive analysis of the household appliance chain logistics operations, typically the SuNing Appliance and Gome’s all aspects of logistics contrast, comprehensive analysis of the logistics system operation of the proposed home appliance chain logistics problems, and look forward to making home appliances chain of distribution improve efficiency and service quality, reduce the logistics costs, increase market competitiveness from the many proposals.