Essentially speaking, insurance is a kind of service, which has properties of un-touch, un-consistence, un-separation, non-stock, and unfound.Insurance companies can stand in invincible position only when they grasp the essence and characteristics of insurance, develop effective marketing strategies.
In China, insurance market is still in oligopoly , insurance coverage is pretty low, with the huge insurance potential.At present, there still exist several serious problems in the marketing process of China-foreign insurance company to aggravate unceasingly.Because of same quality insurance product sex,service quality and camp sell horizontal height being playing extremely important role to the insurance company managing.The money insurance company adapts to new circumstances , improves camp selling tactics , raises the camp pin in therefore, leading level be to need the problem solving currently urgently.
Based on the above considerations, the paper first analysis of the insurance marketing content and features, as the full text of the theoretical basis.Then, papers based on China's insurance market, analysis of the Chinese-funded insurance companies marketing the status quo.Furthermore, papers focus on the future development of Chinese-funded insurance companies marketing the development of internal and external environment.Papers on the last part of the funding under the new situation in the choice of insurance company marketing strategy, the Chinese-funded insurance companies to innovative marketing concepts, innovative services and promoting the brand-building, development of new marketing channels such as the specific strategy recommendations.
