Recent years, industry cluster as a economic phenomena in China have gained significant development. Cluster brand is one of the major phenomenon in cluster economic development, which as a an effective way to speed up a region economic and improve the competitiveness of SMEs. It is get more and more recognition and research for scholars in the theoretical circles. Exerting brand strategy in regional economic development, can bring along a region's economic development, accumulate local industries, unify criterion rules, gradually enlarge quotient of home market, and promote the internationalization of the brand.
This paper I first introduce the relevant theories of cluster and cluster brand, then describle the development of recent industry cluster. The paper around the noun “cluster brand”, through construction, analyzing the importance of cluster brand and proposing route of internationalization development of cluster brand, Moreover, I analyze construction of cluster brand in Zhejiang., at last it provides some policy recommendations for cluster brand.
