Abstract
With students’ expansion in recent years, more and more students entered the halls of higher education. College students as an important consumer market, more and more become the focus of attention. Many parents think that child will never be the person who lives in troubles. Parents use this concept to invest in education. Let the spending power of college students above the average.
In order to use scientific data to show the trend of consumption growth, it is based on undergraduate students in school of Zhejiang University of Science and Technology. The main target is the senior students, collect data on consumption. Data contains from 2005 to 2008 on the consumer. Then use GM (1,1) model, to predict the next few years on the consumption of college students. According to forecast results, analyze the reasons of the results. It includes social factors, family factors, school factors, personal factors and so on.
Keyword: undergraduates; consume; GM (1,1) model