Competitiveness research of Zhejiang wholesale and retail trade
based on factor analysis
Abstract
In recent years,the macroscopically backgrounds of both international and domestic economic situations have changed deeply. The change of the international economic situation, on one hand, helps Zhejiang explore world market and develop open economy, on the other hand, it forces Zhejiang to deal with more competitive pressure, so the development of Zhejiang economy has unavoidable "how to improve economic competitiveness" this proposition. However, wholesale and retail trade likes a barometer reflecting a country or region's economic and social development level, so enhance competitiveness of wholesale and retail trade has a great strategic significance to promote Zhejiang economic competitiveness.
There are many defects in eva luation system, however, his paper attempts to solve these problems. The paper uses the method of quantitative analysis, bases on the availability of statistical data, puts forward 13 indexes of the competitiveness eva luation system of wholesale and retail trade tentatively, these indexes reflecting competitiveness and situation of wholesale and retail trade from different aspects. Based on the index system, The paper quantitatively eva luates 14 years’ data of wholesale and retail trade competitiveness of Zhejiang province by using the factor analysis method with supporting SPSS11.5, which has provided an objective basis to understand the progress of actual level of each year of Zhejiang province and to improve competitiveness in this industry, then find out wholesale and retail trade competitiveness of the opportunities, finally, put forward some countermeasures which can improve the competitiveness of wholesale and retail trade of Zhejiang province.
Keywords: wholesale and retail competitiveness index system eva luation factor analysis