Corporate culture is the cultural and economic integration of the product, but also large-scale socialized production and the objective requirements of modern management, is to adapt to modern large-scale production and the market economy development needs of the scientific management thinking, is to manage a revolution in scientific thought. Corporate culture that it can be transformed into productive forces, into economic and social benefits, long-term sustainable development of the enterprise the most powerful guarantee. Along with the historical process of China's reform and opening up the continuous deepening of the continuous development of the market economy, especially after China's accession to WTO, enterprises face the fierce competition in domestic and foreign markets can be said that both opportunities and challenges, the competition among enterprises is increasingly reflected in force for the enterprise culture among the competition. How to further promote the corporate culture through the building, in the fierce competition in the rapids Yong Jin, an invincible position, has become the characteristics of the times to create a reality of business management topics. The article outlines the "corporate culture", meaning, content and features; summarized the nature of corporate culture, construction of the main; corporate culture focuses on the role of business development and corporate culture of China's current problems, as well as the process of building corporate culture areas requiring attention and to domestic famous engineering machinery manufacturing enterprises Liugong Group's corporate culture construction as simple cases, from another perspective describes corporate culture-business development. Wang enterprise managers to improve the "corporate culture", and strive to build strengthen the building of enterprise culture, aiming at the world's advanced science and technology and management experience, to take the introduction, drawing on lessons from learning, innovation and all necessary means to the rapid development of the enterprise a unique corporate culture.
Keyword: Culture The role of corporate culture Development Innovation
