关键词:动漫服饰;品牌;创作;设计
A Tentative Study of The Design Ideas of Anime Apparel Brand
Abstract: This paper introduces the idea of developing animation brand and aims to analyze the characteristics that animation apparel brand should have through the analysis of cartoon apparel industry. The paper puts forward several basic elements of brand design and the production of the animation apparel. In terms of the creation and the design of a specific brand, this paper puts forward two ideas. One is to apply various elements of animation style to the brand design and creation after a brief introduction of animation style. Another one is to reshape a typical animation image of the cartoon characters as the theme of clothing brand. In the process of designing nd creating, people should put an emphasis on many elements such as character traits of the classic cartoon image, to improve the brand image and attract consumers by making it an idolized image.
Key words: Anime Apparel;Brand;Creative;Design
目 录
摘要
Abstract
引言
一、我国动漫服饰产业的现状……………………………………………………(4)
二、动漫服饰品牌的概念和特点…………………………………………………(5)
(一)动漫服饰品牌的概念……………………………………………………………(5)
(二)动漫服饰品牌的特点……………………………………………………………(5)
三、动漫服饰品牌设计的基本要素………………………………………………(7)
(一)立足于本土文化…………………………………………………………………(7)
(二)把握动漫文化的流行中的经典元素……………………………………………(8)
(三)明确主题……………………………………………………………………………(8)
(四)突出特点和设计点………………………………………………………………(9)
四、动漫风格为主题元素的创作思路…………………………………………(9)
(一)动漫风格的介绍…………………………………………………………………(9)
(二)动漫风格在服饰设计中的运用………………………………………………(10)
五、动漫人物形象为主题元素的创作思路………………………………… (11)
(一) 动漫人物形象的介绍……………………………………………………………(11)
(二)动漫人物形象在品牌设计中的运用 ……………………………………… (12)
总结………………………………………………………………………………………… (16)
致谢………………………………………………………………………………………… (17)