Abstract: With the development of media's technology,modern media have had a great variety of forms.Facing timely;convenient;intelligent;good interactivity and so on advantagements of modern media,traditional printing has a serious shortagement on the timeliness and amount of information,which have mad traditional printing suffering profound effect, the market becoming more and more smaller.
In this context, this article aimed at the age of 10-30 teenagers,adopt to questionnaire,researching the information and so on research forms and through analysising the mobile media,LED media,internet media and so on specific cases to study modern medias' influence to traditional priting.They are technical principle and communication infrastructure of modern medias,reasons;scale;trend of traditional printing, etc.The final results show ：nowdays young people's first choice of the sex ratio to printing media has been reduced to a third,to internet,mobile net;outdoor media has been increasing each year. The outlet of traditional printing,except for improvement and independence of own enterprises, technology and production,we should publish in digital publication predominantly and collaborate with more medias simultaneously to carry out the convergence of printing media and modern medias.
keywords: modern media;printing media;audience;traditional printing;digital
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