对我国电影产业链开发问题的探讨

XCLW48630  对我国电影产业链开发问题的探讨  (字数：8490)

摘要

在国际竞争的新阶段，许多国家将此作为发展文化产业的重要战略。1993年以来，中国政府对电影产业进行了全面改革，中国电影产业进入了从计划经济向市场经济过渡的时代，开始走向工业化。中国电影产业改革取得了一定成效，由于种种历史缺陷，当前中国电影产业的整个机制不协调，地方链条腐败。减少电影制作的调查。电影发行和放映的弊端，电影周边产品的薄弱发展，阻碍了中国电影产业链形成良性循环，也正在努力寻找建设中国电影产业链的对策。希望能尽快消除所有不利于发展的产业链瓶颈。为中国电影业的良好发展做出了微薄的贡献，这也是本文的目的和意义所在。

关键词：电影产业链；产业链开发；策略研究

Abstract

In the new stage of international competition, many countries regard this as an important strategy for the development of cultural industry. Since 1993, the Chinese government has carried out a comprehensive reform of the film industry. The film industry in China has entered an era of transition from a planned economy to a market economy, and began to move towards industrialization. The reform of China's film industry has achieved certain results. Due to various historical defects, the whole mechanism of China's film industry is not coordinated and the local chain is corrupt. Reduce the investigation of film production. The disadvantages of film distribution and projection, and the weak development of film peripheral products have hindered the formation of a virtuous circle in China's film industry chain, and efforts are being made to find countermeasures to build China's film industry chain. I hope to eliminate all the industrial chain bottlenecks that are not conducive to development as soon as possible. This is also the purpose and significance of this paper.

Key words: film industry chain; industry chain development; Strategy Research

目录

前言 1

一、电影产业链的相关概念阐述 1

（一）电影产品 1

（二）电影产业链 1

（三）产业链及其特征 2

（四）电影产业链分析 2

（五）我国电影产业链的发展现状 3

二、我国电影产业链发展中存在的问题 4

（一）我国电影制片业的不景气 4

（二）电影发行放映体系的不完善 4

1.院线数量少并且规模小 4

2.制片业不景气导致院线无法实现规模化运营 5

3.我国影院整体条件差 5

（三）电影周边产品开发乏力 5

三、我国构建电影产业链的对策 6

（一）积极发展类型电影 6

1.树立起完整的类型观念 6

2.实现电影类型的本土化 6

（二）推动院线规模运营和建设现代化影院 7

1.选择集中式发展的模式 7

2.建设现代化影院 7

（三）切实有效地开发电影周边产品 7

1.选择适合我国国情的电影周边产品开发式 8

2.加强知识产权保护 8

3.电影产业链各个环节联合行动 8

总结 8

参考文献 10