China is the hometown of tea tea symbolizes China's long-standing traditional culture but with the rapid development of economy and the pace of social development more and more urban young people can not stop to taste tea carefully. However contemporary young people's pursuit of health and Buddhism coupled with the efficacy and culture of tea make young people become potential consumers of tea drinking market. And with the rapid development of the Internet the role of new media communication is not to be underestimated. Network red economy this new type of industrial marketing model like springing up. When the traditional Chinese tea was born with the help of the new milk cover combined with the help of the Internet and the new media communication the tea was born and after six years of dedicated development it became a new type of tea drink that a new generation of young people paid much attention to in 2018. First this paper analyzes the founding and development of tea then based on four P marketing theory deeply rooted in the "product price channel promotion" four aspects of its marketing strategy looking for the problems in marketing and finally make a summary of the marketing strategy of tea. Hope to be able to the current network red tea shop marketing advice
Keywords: net red economy; marketing strategy; tea;