Internet plus video has brought new innovations and even changed the form and mode of information dissemination. While the video industry is booming, the "one button sharing" function of sina micro-blog, Tencent and other intelligent devices and social platforms has improved the speed and effectiveness of short video transmission. Using mobile phone, short video is a hot field with huge market potential and commercial value. One. Short video app is no exception. The rapid development of information technology has created an advanced and more comfortable way of life and work for the public, but its negative effects have also paralyzed people, resulting in too much information crisis and information flooding. Based on classic communication theory, use and satisfaction theory, gatekeeper theory, combined with the current popular short video app cases, this paper analyzes short video app This paper discusses the existing communication problems and corresponding strategies of short video app, and opens up a new world for the development of short video app in China.
Key words: Mobile Internet; short video app; communication mode